Beohemija, part of the Czech CE Industries group, represents a success story of transformation, growth, and commitment to quality. With a focus on innovation, exports, and responsible business practices, the company has achieved over 60% revenue growth in the past two years. This success is driven by redefining its product portfolio, introducing new products, and strategic investments.
Global presence and expansion
Beohemija currently distributes its products in 20 countries, with organized distribution established across 12 markets in the region and Europe. Efforts are underway to expand into new markets, including Hungary, Bulgaria, Switzerland and also Czech Republic. Supporting its export-oriented strategy, more than half of the company's annual revenue comes from international markets.
Environmental responsibility and innovation
Beohemija actively implements environmentally friendly practices, including reducing plastic use and CO2 emissions, and developing products with raw materials from renewable sources. Plans are in place to launch a green, eco-friendly product line that will further contribute to sustainable development.
Technological advancements and modernization
The company has modern production premises in Zrenjanin, Serbia. It invests in advanced technologies across all sectors, including supply chain modernization and the development of new software solutions. Production optimization has resulted in a 40% increase in the capacity for powdered detergents and a 12% increase in the capacity for liquid detergents and fabric softeners, all while maintaining high quality standards.
Production facility in Zrenjanin, Serbia
People and organizational culture
At the heart of Beohemija's business are its employees. The company fosters an inclusive culture through mentorship programs, training, and employee rewards. Initiatives such as "I Have an Idea" encourage internal innovation, while team-building activities and events, like Sports Duel and Family Day, strengthen a sense of belonging and community.
Smart marketing and social responsibility
With modern brand strategies and campaigns such as “Duel – strong, gentle, and powerful – like you,” Beohemija builds a strong connection with consumers. At the same time, the company carries out CSR activities, including support for socially vulnerable groups through product donations and specialized initiatives, such as aiding single mothers and funding university education for talented female students through the sale of Duel liquid detergents.
Vision for the future
Beohemija aims to further strengthen its position in the global market through innovative products, sustainable production, and strategic expansion. A commitment to quality, innovation, and consumer satisfaction remains at the core of its business, as the company continues to set new standards in the home care industry.
Source: Beohemija