Beohemija is a key acquisition for CE IndustriesIt’s already bearing fruit
As a long-standing member CE Industries’ top management, he took on the responsibility of expanding into the Serbian market in the previously unexplored fast-moving consumer goods (FMCG) segment. We spoke with Roman Kratochvíl, CEO of Beohemija, a traditional Serbian manufacturer of detergents, about the significance and benefits of this acquisition - CE Industries' very first in the FMCG sector - and the strategic importance of the Serbian market in the group's future plans.
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