We speak with Roman Kratochvíl, Managing Partner at CE Industries and CEO of Beohemija, on the Group’s development vision, the transformation of its business in Serbia, the new Kaumy SEE distribution platform and Serbia’s role within the broader CE Industries industrial ecosystem.
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As a long-standing member CE Industries’ top management, he took on the responsibility of expanding into the Serbian market in the previously unexplored fast-moving consumer goods (FMCG) segment. We spoke with Roman Kratochvíl, CEO of Beohemija, a traditional Serbian manufacturer of detergents, about the significance and benefits of this acquisition - CE Industries' very first in the FMCG sector - and the strategic importance of the Serbian market in the group's future plans.
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