Aleš Kuchař: Marketing opens doors, but only quality brings customer loyalty
It is said that in the 1990s, in the emerging Czech consumer market, even a slightly skilled salesman could sell practically anything. “But we wanted to offer products we could be proud of. That’s why we decided to sew them ourselves, from fabrics we carefully selected. This is reflected, among other things, in the unique guarantees we provide for our products. We guarantee our goods for five years, zippers have a lifetime warranty and customers have the right to exchange goods within 365 days,” says Aleš Kuchař, founder and co-owner of the home textile manufacturing company DARRÉ.
číst celý článek
