Kia: Movement that inspiresWorld’s leading carmaker is turning into a global technology company
"One change always leaves the way open for the establishment of others," said the Italian Renaissance politician and writer Niccolo Machiavelli. These words can surely be related to the dramatic development in the automotive industry. The industry has seen more changes over the last three years than in the previous three decades, particularly with the rise of e-mobility. The rapid innovation and change in automotive is also demonstrated by the seemingly "cosmetic change" in the name of the South Korean car company Kia. "The word 'motors' in the original name of Kia Motors no longer fully describes our entire scope. That's why we have chosen 'Movement That Inspires' as our new slogan, which allows us to encompass mobility from a broader point of view," commented Kia Czech CEO Arnošt Barna, and his quote can also serve as a definition of where the entire industry is heading for the next decades to come.
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