You will get a good return if you persist
The key to succeed in African markets is to think long-term, create strong links and be resilient. “If you manage all that, it makes a big difference eventually,” says Nicolas Tauvel, Deputy Managing Director, Corporate & Institutional Customers and Payments at Société Générale Senegal. We spoke to Mr. Tauvel about the unique opportunities (not only) in Senegal.
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