We are always interested in potentialSerbia has it
“Business models must adapt to market developments,” argues Ludvík Machala, founder and CEO of ProSpánek. When the golden era of direct sales through call centres was coming to an end, he decided on an ambitious plan to build a retail chain that would offer comprehensive solutions for healthy sleeping. They did it first in the Czech Republic and Slovakia, later in Poland and Hungary, and most recently, Serbia joined the group in 2022. “Serbia was a logical choice for us when looking for further expansion eastward. It is a country with a rapidly developing economy open to the whole world. And we are always interested in potential.”
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